Well, they’re not pretty.
“Is it the traffic source?”
“Or does the copy REALLY suck THAT bad?”
You think to yourself - not knowing enough to put your finger on the answer, so you go ahead and repeat the entire process.
Over and over for every promotion you write.
And sometimes, you knock it out the park.
But other days, you’re left with little-to-no results.
There’s no consistency with your copy.
No tried and true approach.
No guarantee of what you’re going to deliver.
Just a blank doc you’re left staring at each and every time, not knowing how on earth you’re going to write copy that inspires someone to purchase your product or service.
I’ve had endless conversations (over dinner and brews) with copywriters about this and we all experience the same problem. As soon as you sit down to write, it’s like the entire world pushes down on you.
It suddenly becomes frustrating to write.
Yet copywriting “experts” keep telling you, “just follow the AIDA formula” or “talk about problems your customer is facing, then showcase your solution… that’ll get him to buy!”
Or… “You need to think like a marketer.”
Or maybe you hear… “You need to get inside your target’s head to write high-converting promotions” or “You need to research more”.
Or even worse.. to hear these dream-shattering words,
“Your copy just doesn’t convert.”
The daily struggles copywriters experience are painful.
You are faced with one problem after another.
And no matter what you do… you just can’t seem to crack the code to writing copy that converts more times than not.
I don’t know if you’re shaking your head in agreement.
But if you are, you’re definitely not alone.
Most copywriters today are trapped in these same struggles.
So… the big question you’ve probably asked yourself, while you suffer in fear that you’re not talented enough to write copy that brings in BIG bucks, or as you struggle to piece together high-converting copy, is: